About Us

Somany Home Innovation Ltd (SHIL) is the fastest growing player in Consumer Appliances and the leader in the Building Product segment with 3 distinct distribution channels to market. SHIL is focused on servicing end-consumers and involved in branding, marketing, sales & distribution and service of various product categories.

The Consumer Appliances business consists of a selection of household appliances such as the kitchen appliances: kitchen chimneys, built-in-hobs, cooktops, built-in ovens, dishwashers, sinks under the brand, Hindware Kitchen Ensemble are leaders in numerous categories. The brand Hindware Atlantic houses water heaters whereas our brand Moonbow by Hindware & Hindware house water purifiers and air purifiers. The Company sells air coolers and ceiling fans under brand Hindware Snowcrest. SHIL also has strategic marketing tie-ups with some of the most prominent companies such as the Italian company, Formenti & Giovenzana in the kitchen and furniture fittings segment as well as is into a Joint Venture with a world leader in heating solutions Groupe Atlantic forming a subsidiary Hintastica Pvt. Ltd. The retail business in furniture and home decor and furnishings is under the brand Evok by Hindware.

SHIL through its wholly owned subsidiary, Brilloca Limited has a versatile range of best-in-class sanitaryware and faucets products with five brands - Queo, Alchymi, Hindware Italian Collection, Hindware and Benelave catering to a wide pricing spectrum, from luxury and super-premium to mass. The Company has growing presence in plastic pipes and fittings business under the brand ‘Truflo by Hindware’, one of the fastest growing brands in this segment in the country. Recently, ‘Truflo by Hindware’ has also forayed into overhead water storage tanks. Under the brand Neom, Brilloca has presence in the super-premium and premium tiles market.

JV with Groupe Atlantic: A reflection of SHIL’s strong competitive position

Groupe Atlantic, a Euro 2.2 billion French multinational Company with a dominant presence in manufacturing, developing, and distributing eco-friendly heating products and hot water solutions has invested ₹68.3 crore for a 50% stake in Hintastica Pvt. Ltd. (HPL), SHIL’s water heater subsidiary.

The joint venture will deliver a range of high-quality products and accessories under the brand name ‘Hindware Altantic. The subsidiary will leverage Groupe Atlantic's proven expertise in manufacturing, technology and assembly as well as SHIL’s strengths in marketing and distribution. HPL will also set up a state-of-the-art manufacturing plant in Telangana to manufacture water heaters with the target market comprising other SAARC nations besides India.

This transaction is the result of the high levels of confidence shown by a global leader in SHIL’s understanding of the Indian consumer’s preferences and of its extensive distribution network. It also offers SHIL the opportunity to introduce several more exciting products from the Groupe Atlantic stable.